Vector Art
Vector tracing is a picture editing technique that turns bitmap images (.bmp,.jpg,.png, etc.) into vectors (.SVG or Scalable Vector Graphics) and is offered as a service by photo editors who use photo editing software such as Adobe Illustrator (A.I.) or Corel Draw. Not every photo editing programme has the ability to convert bitmap photos to vectors.
Digitizing
The mantra of the twenty-first century is branding and marketing. It was all about businesses before becoming more personal and about individuals this decade. The logo, a literal visual depiction of a person's or organization's unique brand, tells more than anything else about personal brand and identity. Companies such as Nike and its'swoosh' and Apple with its 'bitten apple' have become cultural icons rather than just regular logos.